The retail industry sector employs approximately 286,100 workers, making up 19.2% of all jobs in San Diego County. In addition to its considerable impact on local jobs, sales tax revenue and quality of life in San Diego County, retail also plays a critical role in developing essential skills in the region’s workforce and introducing young people to the world of work. For the purpose of this report, retail is defined as an industry sector comprised of companies that sell goods directly to consumers (i.e., business to consumer or B2C). Due to the industry sector’s economic and workforce importance in the region, this study analyzes the retail labor market and its opportunities for career advancement.
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