Website Redesign: Features and Capabilities Requirements and Wish List

Your name:

Department:

Team members who will be contributing content to your web page(s):

Final approvers:

Current landing pages:

Desired landing pages:

What are your goals with your landing page(s)?

Drive leads (e.g. interest forms, emails, phone calls)

Drive conversions (e.g. applications, downloads)

General brand or program awareness

Other (please specify):Other (please specify):

What is your preferred way to gather lead information? (choose one)

Interest form submissions

Direct email

Phone call

Other (please specify):Other (please specify):

What type(s) of conversion(s) do you need to drive?

Applications submitted

Resource/document download

Other (please specify):Other (please specify):

What do you like about your current page(s)?

Photos or videos displayed accurately represent program or program participants

Information provided on page is relevant, important, accurate and easy to digest

Easy to navigate

All of the above

Other (please specify):Other (please specify):

None of the above

What do you hope to see changed (please be specific)?

Flow of content (please be specific):Flow of content (please be specific):

Photos or videos (please be specific):Photos or videos (please be specific):

Navigation (please be specific):Navigation (please be specific):

Other (please specify):Other (please specify):

In a dream world, what content or functions would you add to your page(s)?

In a dream world, what back-end functionality would make your job easier (if your team requires access to the back end of the website)?

Tell us about your primary audience. Who are they? What do they care about? What are they looking for when they visit your page? What are their pain points?

Tell us about your secondary audience. Who are they? What do they care about? What are they looking for when they visit your page? What are their pain points?

What analytics do you hope to track through the website besides views?

Clicks

Conversions (e.g. applications, resource/document downloads)

Leads generated (e.g. interest form submissions, phone calls, emails)

Traffic sources

Other (please specify):Other (please specify):

Please explain any of your department’s KPIs that may be supported through the website.

Please provide any mandatory disclaimers that must be added to your page(s).

Please provide the names of any partner logos that need to be displayed on your page(s).

Is there overlap with any other departments/programs/services in the organization that we should keep in mind when building out the new website? For example, should your page link to another page with similar offerings? Is there overlap in services such as training for both employers and job seekers?

How often do you foresee your page(s) being updated?

Any other commentary or requests?